Upon completion of this program at Full Sail University, I want to start my own business; a full-service management agency geared focusing on music and “Levites”. Levites include gospel music artists, preachers, musicians, inspirational speakers, songwriters, etc. In order for this business to flourish, networking with other entrepreneurs and persons in the gospel music industry is very important. The ability to network and having a circle or venue for networking can make or break our success. It is very important that as I begin this business with my partners that I network with other colleagues to create that database of entrepreneur connections for future business ventures. Also a network of colleagues that will allow me to communicate and discuss “best practices” and possible leads on new talent. Even if the entrepreneurs aren’t in the gospel music sector, just having a network of music and artist management business associates will help me throughout the formation and work of the business. When starting a business, it is always helpful when you have persons that you can “glean” from and get tips and tools from to help as you progress in your business. It’s always a good thing when you can see the failures and successes of persons in the same line of work as you.
Three ways a professional in my industry could use digital media are the following:
1. Social Networking (Facebook, MySpace, Twitter) – social networking has emerged as a very successful digital media tool over the last five years. MySpace emerged and not only offered a way to connect but allowed music artists to post new music to listen and get to learn an artist. Facebook and Twitter have become more popular and have allowed people to network across the world. Twitter has also become a popular means of communication for celebrities with their fans. The use of social networking is a free avenue to network with other business personalities, publicize your business for free and introduce your product or service to potential clients.
2. YouTube website has become an ever-increasing way to display talent and introduce talent and skills to the world. When you look at someone like Justin Bieber, who started with a YouTube video and is now one of the hottest new artists, appearing on Oprah. In my business industry, YouTube is also a way to see out potential clients to sign who may not have artist management. YouTube videos can also be linked to social networking pages, and websites.
3. Finally, a company website is the final form of digital media that I would recommend to use. A professional website may cost more than the two media avenues mentioned previously, but you can be more creative and design it to your style preferences and include more interactive, informative tools. A website can incorporate many different tools to help network and get information out about my business.
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