SOCIAL MEDIA TIPS FOR WORSHIP CONSULTING GROUP
Social media will be very useful for my business, as it will allow my business to have a presence on world wide web for free during the initial phases. Social media will also give an opportunity to connect with potential clients and other artist managers, promoters and individuals in artist music management industry. The first three social media platforms that I will invest my efforts are Twitter, Facebook and LinkedIn. These are three very popular social media platforms that have proven results if used strategically.
Twitter came to the world and really became popular overnight. Twitter, like some of the other social networks encompass celebrities, businesses, organizations, etc. Twitter requires a more strategic approach than Facebook and some of the other social media platforms. Jason Snell wrote an article on the “Nine Twitter tips for business”. All of the tips are very relevant but the three most important tips include:
• Don’t Automate It. Your business’s primary Twitter feed ought to be hand-fed. If you publish a flood of impersonal links, your Twitter account will just seem like a faceless promotion machine. And that’s not any way to engage people on Twitter.
• Follow People Who are Relevant. From your Twitter account, follow everyone on your staff who uses Twitter. Follow colleagues in related companies and in your industry. Follow relevant brands and journalists and pundits in your market, even those who compete with you. It’s polite to follow people. And by following people you are creating an ecosystem—people will see who you are following and consider those as suggestions for users they should follow as well.
• Answer your mentions. You should reply to tweets that mention you, when relevant. This will give your account more personality and will make those people feel engaged directly with the brand.
• http://www.macworld.com/article/140254/2009/05/twitterdos.html
Facebook has taken social media by storm. Statistics show that as of January 2011, Facebook has more than 600 million users. Facebook draws the attention of “regular people” and celebrities; promotes businesses and allows people to connect with each other on many different levels. Facebook is a social media platform that is free and allows businesses to put information out about the services or products and publicize events. In an article entitled, “10 Key SEO Strategies Every Facebook Page Owner Should Know, Justin Smith provides some vital tips on creating and maintaining a Facebook page. The tips that I found the most interesting were the following:
• Choose the best name for your Facebook page and don’t change it. It’s very important that businesses remain consistent so they can be easily accessible at all times. To make the most of the Facebook page, you should create a title that is easy to find and remember and stick to it. Justin Smith suggests using the business real name as the name of the Facebook page.
• Use the “Info” tab to include more important keywords, text, and high priority links on your Page. Smith states “It’s important to fill out these fields, because they provide the opportunity to include keywords, prose, and links that will increase the content score of your Facebook Page for many types of Google searches.
• Get more inbound links to your Facebook Page from the web by posting links to your Page on all your websites. “Just as a variety of inbound links from authoritative websites help boost PageRank for traditional websites, getting more inbound links to your Facebook Page will boost its PageRank as well. You can do this with text links, but Facebook has also created a “Find Us On Facebook” badge which it encourages Page owners to use.” (Smith)
• http://www.insidefacebook.com/2009/07/13/seo-facebook-pages-10-key-strategies/
LinkedIn is one of the oldest social media platforms and still is very relevant and useful. On the website, “Linked Into Business”, they offer many tips and tricks for using LinkedIn.
• Treat your LinkedIn profile like a website
• Utilize the “Experience” description area
• Join strategic groups
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